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Color In Sight: A Documentary on the details of color

SOME BRANDS SUCCEED WHILE OTHERS FAIL. WHY?
COLOR.

The average human attention span has fallen to eight seconds - one second less than that of goldfish. With such a competitive landscape, brands must connect and convey their message almost instantaneously.

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Why did a tea company film a documentary on color?

In luxury, it's the details that matter. TEALEAVES blends teas specifically for color, alongside aroma and taste, with understanding that "the first taste is with the eyes". Fascinated by color's potential to excite and delight, TEALEAVES reached out to experts in design to see how they thought about—and used—color.

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Featuring

Color In Sight interviews 11 subject-matter experts, focused on one powerful detail: color. Explore how iconic brands — from Pantone and Herman Miller to OPI and Nike — design with color in the most compelling way.

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